Get discovered when buyers are looking for what you solve.
Software directories reward popularity. We’re building a better way for buyers to find tools based on fit, workflow, constraints, and tradeoffs.
Example shortlist — these products are illustrative, not real listings.
Software discovery is still built backwards.
See how today's marketplaces work compared to problem-first matching that starts with what buyers actually need.
Today's discovery
Problem-first matching
You start in a category aisle
Most directories ask you to pick "CRM" or "client portal" before you can explain what you're actually trying to fix. Good options get filtered out before the search really begins.
You start with the real problem
Buyers walk us through the workflow, the must-haves, the budget, and anything that would be a dealbreaker. That context shapes the shortlist, not a generic category page.
The most visible tools win
Big brands with big ad spend and hundreds of reviews tend to rise to the top. A smaller product that fits your team better might never show up in the results.
Fit matters more than hype
We weigh features, integrations, setup effort, and real tradeoffs for your situation. A tool ranks well because it matches the problem, not because it's famous.
Reviews become the whole story
Star ratings are quick to scan but slow to trust. Sorting through long review threads makes it hard to know what actually matters for your team.
You see why each option fits
Shortlists spell out strengths, gaps, and honest tradeoffs in plain language. You can compare a few strong options without reading dozens of unrelated reviews.
Strong tools stay hard to find
If you're a newer or niche vendor, it's tough to get in front of buyers who are actively looking. Great products can sit buried next to louder, weaker fits.
Founders hear from interested buyers
Someone reaches out only after they've read the fit and chosen to connect. No cold lists, no spray-and-pray outreach, just higher-intent conversations.
List your software for free
Create a founder account and start building your profile today.
- Be among the first tools buyers discover
- Profiles reviewed for quality before publication
- Always free to list
Buyers won’t find you through ad spend or review volume. They’ll describe the problem they need to solve (workflow, budget, must-haves, and dealbreakers), and we’ll match them to tools that fit.
Create a founder account, build a structured profile, and we’ll review it for quality before publication. The more complete your profile, the more likely you are to show up for the right buyers.
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Built on trust, not pay-to-play.
No hidden fees, no pay-to-rank. Buyers see why a product matched, and founders know exactly how they show up in results.
Neither side can buy their way to the top. Profiles are reviewed before they go live, leads are shared only after a buyer opts in, and rankings follow fit, not spend.
Everything in the product is built around transparency for both sides.
Free to list and search
Listing your product and appearing in buyer searches is free.
Admin-reviewed profiles
Every profile is reviewed to keep the directory high quality and trustworthy.
Buyer consent required before lead sharing
We only share leads after buyers opt in to connect.
Fit over paid influence
No pay-to-play rankings. Matches are based on real fit, not spend.
List early. Be easier to find when buyers start searching.
Help us build a discovery experience that puts the right tools in front of the right buyers.
List your software for free